01.
Background
Tartaruga Tours offers guided diving experiences, certification courses and marine tours around the beautiful coast of Inhambane, Mozambique. They needed a website that clearly presented their services to both local and international visitors while reducing the administrative effort required to answer booking enquiries.
02.
Challenge
Planning diving trips requires detailed information before committing to a booking. Answering questions about dive sites, pricing, certifications and packages became a repetitive process for the team.
The goal was to make this information readily available while creating a website that reflected the experience of diving in Mozambique with them.
03.
Our Solution
We designed and developed a website that brings together dive packages, prices, certification courses, marine life and booking information in a clear and accessible format.
By presenting key information upfront, the website allows visitors to evaluate experiences and make informed booking decisions with fewer follow-up questions.
04.
Design
The visual experience was inspired by the progression of a dive. The interface gradually transitions through deeper shades of blue as visitors move down the page, reflecting the changing light beneath the water's surface. Marine life is introduced throughout the journey to mirror what divers can expect to encounter at different depths.
Alongside the visuals, we prioritized information hierarchy so visitors could quickly find dive locations, pricing, certification details and contact information without unnecessary navigation.
05.
Impact
We simplified the booking journey through a clearer information and reduced repetitive customer enquiries by answering common booking questions on the website.
Tartaruga Tours noticed a drop on enquiries /emails and an increase on closing sales. Customers had all the information upfront to quickly decide their trips, allowing the staff to focus more on enhancing their dive experience.