01.
Background
Ritual is one of Maputo's first specialty coffee shops, known for its focus on quality coffee and its creative community. As the brand evolved, the team saw an opportunity to refine its visual identity with a logo that better reflected the atmosphere and values of the café.
02.
Challenge

03.
Our Solution

04.
Design

05.
Impact
The new identity provided consistency across every customer touchpoint and strengthened brand recognition.
We established a flexible identity system for packaging, merchandise, signage and marketing materials while reinforcing Ritual's positioning as a café centered on craft, creativity and community.

