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Bica Maputo's New Summer Drink

Bica Maputo's New Summer Drink

Bica Maputo's New Summer Drink

A ready-to-drink cold brew designed to extend the BICA experience beyond the coffee shop.

A ready-to-drink cold brew designed to extend the BICA experience beyond the coffee shop.

Client

BICA Maputo

Industry

Food & Beverage

Work

Product Design

01.

Background

BICA Maputo is one of Mozambique's best-known coffee shops, recognized for introducing hip new products and experiences to its customers. To continue growing the brand, BICA wanted to explore products that could be enjoyed outside the café while remaining true to its approach to trendy coffee.

02.

Challenge

During Maputo's summer, temperatures regularly exceed 40°C, reducing demand for hot coffee and limiting sales during some of the busiest months of the year. BICA needed a product that could perform in a hot climate, introduce customers to coffee in a new format and create opportunities beyond the café.

Before Decoder, much of the assessment process relied on manual administration. Employees had to be individually added to the system, permissions were managed one person at a time, and large assessment campaigns became increasingly time-consuming as organizations grew. To make matters more complex, the platform needed to satisfy enterprise-grade security standards for banking clients while remaining intuitive enough for hundreds of employees completing assessments across different devices.

03.

Our Solution

We partnered with BICA to develop Café Geladinho, a bottled cold brew made using BICA's coffee and a simple recipe consisting of coffee and Vumba mineral water. Through recipe development and taste testing, we refined the flavor profile to produce a smooth, approachable drink that appealed to both existing customers and first-time cold brew drinkers.


Alongside the product, we designed the bottle packaging and launch campaign, creating a portable format that could be sold in cafés, markets and events throughout the city.

We designed and developed a secure assessment platform that allowed employees to complete personalized evaluations, schedule interviews, and manage their profiles from any device. Beyond the original brief, we introduced bulk user management through CSV imports, allowing administrators to onboard entire organizations at once, assign roles automatically, and manage permissions and assessments in groups instead of individually. What previously required hours of repetitive administrative work became a process that could be completed in minutes.

04.

Design

The product was designed to feel like an extension of the BICA experience rather than a separate beverage. The packaging drew from the café's existing identity while introducing a format that customers could easily carry, photograph and enjoy throughout the day.


A QR code on the label connected the physical product to BICA's digital presence, encouraging customers to discover more of the brand and share their experience online.

A clean, modular interface prioritizing clarity, consistency and efficient task completion. Every workflow was intentionally simplified to respect the user's time. Employees could quickly find and complete assessments, while administrators could confidently manage hundreds of participants without unnecessary complexity. The visual language balanced professionalism with warmth, using gradients, approachable colors, and clear interactions to make an otherwise formal assessment experience feel welcoming.

05.

Impact

By adapting the product to Mozambique's climate and customers' daily routines, we created a new way for people to experience the brand while unlocking new revenue streams for BICA.

Clear flavor balance and a smooth profile made it approachable for first-time buyers.


Key Metrics

  • Produced and sold hundreds of bottles during the initial launch without operational complexity.

  • Directed a portion of the project's proceeds toward a Christmas initiative for children at a local orphanage.

  • Strengthened BICA's presence across cafés, fitness events and local markets.

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Contact Us

Thinking of something similar?

Fill out the form or email us at info@crescente.design

and we'll get back to you ASAP.

Alternatively, Book a Meeting

Monday to Friday

09:00 - 17:00